Amul has increased the prices of ghee and butter ahead of Diwali, citing rising demand and supply shortages, adding to consumers' festive season expenses.
Amul has increased the prices of its popular dairy products, including ghee and butter, ahead of the Diwali festive season. The latest revision will make these essential kitchen products more expensive for consumers at a time when household demand typically rises.
The price of a 1kg carton of Amul ghee has increased by ₹50 to ₹680. Butter prices have also been revised across different pack sizes, with consumers now required to pay more for both 100gm and 500gm packs.
The price adjustments come amid higher market demand and reported supply constraints in several locations.
Amul has raised the price of its 1kg ghee carton from its previous level by ₹50. Following the revision, consumers will now have to pay ₹680 for the pack.
The increase comes ahead of Diwali, when demand for ghee generally rises due to its use in traditional sweets, festive cooking and religious ceremonies.
According to the company's online platform, different varieties of Amul ghee are listed at the following prices:
|
Ghee variety |
Listed price |
|---|---|
|
Cow Ghee |
₹740/litre |
|
Sagar Ghee |
₹710/litre |
|
Pure Ghee |
₹700/litre |
|
Buffalo Ghee |
₹720/litre |
However, some varieties, including pure ghee and buffalo ghee, were listed as sold out on the platform, indicating supply constraints.
Along with ghee, Amul has revised the prices of its butter products. The increase affects two popular pack sizes, adding to the cost for regular household consumers.
Here are the revised butter prices:
|
Butter pack size |
Earlier price |
New price |
|---|---|---|
|
100gm |
₹63 |
₹66 |
|
500gm |
₹310 |
₹325 |
The 100gm butter pack has become costlier by ₹3, while customers purchasing the 500gm pack will now pay an additional ₹15.
The latest revision comes during the festive shopping period, when butter is widely used in household cooking, baking and food preparation.
Apart from higher prices, consumers in some parts of Gujarat are reportedly facing difficulties finding Amul dairy products in retail stores.
Retailers in Vadodara and Ahmedabad have reported lower availability of ghee, particularly cow ghee, since the Ganesh festival. The shortage has been linked to a significant increase in consumer demand.
An outlet of D-Mart in Ahmedabad's Satellite area was also reportedly out of stock of both Amul ghee and butter on Tuesday. The situation highlights the pressure on dairy product supplies as demand increases ahead of major festivals.
The growing demand for branded ghee has also been linked to enforcement action against adulterated dairy products in Gujarat and Rajasthan.
According to a cooperative leader associated with Amul, approximately 2 lakh kg of duplicate ghee has been seized across the two states over the past six months.
The crackdown on counterfeit and adulterated products has encouraged consumers to choose established dairy brands that they consider more reliable.
As a result, demand for branded ghee, including Amul products, has increased in several markets, putting additional pressure on availability.
The latest price revision has also affected the savings consumers received following the GST rate reduction in September 2025. At that time, the GST rate applicable to dairy products was reduced from 12% to 5%, providing tax relief to consumers.
However, the recent increase in ghee and butter prices has offset some of the benefits of that reduction, particularly for households purchasing these products regularly.
With Diwali approaching, the higher prices could increase grocery expenses for consumers who depend on dairy products for everyday cooking and festive preparations.
Conclusion
Amul's decision to increase ghee and butter prices comes at a time of strong festive demand and supply-related challenges in several markets. With ghee becoming costlier by ₹50 per 1kg pack and butter prices also rising, consumers may face additional expenses ahead of Diwali. The growing demand for branded products following action against adulterated ghee has further contributed to the changing market situation.