Gujarat Cooperative Milk Marketing Federation (Amul), India’s largest milk cooperative, has been ranked as the third most valued brand in the prestigious YouGov India Value Rankings 2025. This achievement highlights Amul’s strong brand presence and trust among Indian consumers. Notably, Amul is the only Fast-Moving Consumer Goods (FMCG) brand in the top three, sharing the podium with e-commerce giants Amazon and Flipkart.
Amul’s ranking in the YouGov India Value Rankings 2025 underscores its significant competitive positioning among India’s leading brands. The recognition validates the cooperative’s business model, which ensures fair pricing for farmers while maintaining affordability for consumers. By prioritizing high-quality dairy products, Amul has successfully gained deep-rooted trust among Indian households.
Amul’s widespread influence is evident in its high rankings across different city tiers. The brand holds the No.1 position in Tier-2 cities and is among the top three in both Tier-1 and Tier-3 cities. Moreover, Amul has secured third place among male consumers and second place among female consumers, reinforcing its broad demographic appeal and consumer trust.
Jayen Mehta, Managing Director of Gujarat Cooperative Milk Marketing Federation (Amul), expressed his gratitude for this remarkable achievement. He stated, “We are honored to be recognized as one of India’s most valued brands, especially during the International Year of Cooperatives. This recognition is a testament to our cooperative model, which empowers millions of farmers while ensuring high-quality, affordable food and dairy products for consumers. As we continue to expand and innovate, this milestone reaffirms Amul’s commitment to being a trusted household name.”
The YouGov India Value Rankings 2025 are based on extensive consumer insights gathered from 1.3 lakh urban Indians. The rankings evaluate brands across multiple industries, including food and beverages, airlines, consumer appliances, e-commerce, and personal care, based on their perceived value for money. Amul’s strong performance in these rankings showcases its unwavering focus on consumer satisfaction and affordability.
Gujarat Cooperative Milk Marketing Federation Ltd (GCMMF) is the world’s largest farmer-owned dairy cooperative, boasting a network of 3.6 million farmers. The federation is responsible for marketing Amul milk and milk products across more than 50 countries. As a USD 10 billion dairy cooperative, Amul collects 32 million liters of milk daily and distributes over 22 billion packs of its products annually, including milk, butter, cheese, ghee, and ice cream, among many others.
Amul’s continuous efforts in quality assurance and innovation have played a crucial role in maintaining its leadership position in the FMCG sector. The company’s strategy revolves around ensuring product affordability while upholding stringent quality standards. With a growing portfolio of dairy and food products, Amul remains committed to delivering value to both consumers and farmers.
As part of its long-term growth strategy, Amul is focused on expanding its product portfolio, strengthening its distribution channels, and leveraging technology for enhanced consumer engagement. The cooperative is also exploring new opportunities in global markets, further strengthening its position as a leading dairy brand worldwide.
Conclusion
Amul’s recognition in the YouGov India Value Rankings 2025 solidifies its status as one of India’s most valued and trusted brands. As the only FMCG brand in the top three, Amul continues to set benchmarks in the dairy and food industry. With a strong cooperative model, unwavering commitment to quality, and continuous innovation, Amul remains an integral part of Indian households, ensuring premium dairy products for generations to come.