Amazon has officially introduced Alexa+, its next-generation AI-powered digital assistant, at the Devices and Services Event in New York on February 26, 2025. This latest version of Alexa is built on generative artificial intelligence (AI), offering improved conversational abilities, enhanced personalization, and agentic capabilities that allow it to complete tasks on behalf of users.
Here’s everything you need to know about the powerful Alexa+ and its key upgrades.
The integration of generative AI has transformed Alexa+ into a more natural, intelligent, and efficient digital assistant. Users can expect a more conversational experience, as the AI can understand context, tone, and follow-up questions without needing repeated prompts.
With advanced natural language processing (NLP), Alexa+ ensures seamless and free-flowing conversations. It can remember previous interactions, understand user intent better, and offer context-aware responses. This makes conversations with Alexa more intuitive and human-like.
Alexa+ now offers deep personalization by learning user preferences over time. It can store and recall information such as dietary restrictions, allergies, music preferences, and frequently used services. This enables Alexa+ to make smarter recommendations tailored to individual users.
One of the most anticipated features of Alexa+ is its ability to perform tasks autonomously. Users can delegate responsibilities such as:
Event planning: Alexa+ can manage calendars, set reminders, and schedule meetings.
Online shopping: It can browse for products, compare prices, and place orders.
Travel bookings: Users can book flights, hotels, and transportation via Alexa+.
Third-party integrations: Alexa+ works with services like Uber for ride-hailing and OpenTable for restaurant reservations, making daily tasks more convenient.
Alexa+ is now capable of analyzing uploaded documents and emails to extract important information. This feature is beneficial for:
Students and professionals who need summaries of study materials or reports.
Home cooks who want quick recipe insights.
Travelers who need booking confirmations stored efficiently.
Smart organization, as users can forward emails to Alexa+ for auto-generated calendar events and reminders.
Alexa+ introduces several improvements for smart home users and entertainment lovers:
Complex Routine Creation using voice commands for automated smart home actions.
Music Playback Transfer across different Echo devices effortlessly.
Prime Video Scene Navigation, allowing users to jump to specific moments in movies and TV shows.
Ring Camera Summaries, providing security insights by analyzing recent activity around the house.
Amazon has reengineered Alexa’s AI architecture, making it more powerful and efficient. Rather than relying on a single large language model (LLM), Alexa+ utilizes multiple AI models, including:
Amazon Nova – Amazon’s proprietary AI model.
Anthropic’s Claude – A high-performing AI assistant model.
This model-agnostic approach ensures Alexa+ can select the most suitable AI model for each task, improving accuracy and responsiveness.
To enable its agentic abilities, Alexa+ integrates seamlessly with third-party platforms like Uber, Spotify, Apple Music, Netflix, Disney+, and TripAdvisor. It can also navigate websites and execute tasks with minimal user input, reducing the need for manual effort.
Alexa+ will first launch in the United States in the coming weeks, with a gradual rollout for select Echo Show devices, including:
Echo Show 8
Echo Show 10
Echo Show 15
Echo Show 21
Individual Plan: Alexa+ will be available for $19.99 per month.
Amazon Prime Members: Enjoy Alexa+ at no additional cost as part of their Prime benefits.
Conclusion
With Alexa+, Amazon is pushing the boundaries of AI-powered digital assistants by integrating advanced AI, deep personalization, agentic capabilities, and smart home automation. From smarter conversations to document analysis and entertainment enhancements, Alexa+ is set to redefine the user experience. As the rollout begins, users can look forward to a truly intelligent and adaptive assistant that simplifies daily tasks like never before.