India’s biggest online shopping season is here, with Amazon Great Indian Festival 2025 and Flipkart Big Billion Days 2025 scheduled to begin this September. Both e-commerce giants have revealed the sale dates and teased massive offers across categories, from smartphones and laptops to home appliances and accessories. With festive shopping around the corner, customers can expect some of the biggest discounts of the year.
Amazon has confirmed that its Great Indian Festival sale will start on September 23, 2025. Prime members will enjoy early access to deals, beginning 24 hours before the official launch.
The sale will showcase offers across mobiles, laptops, tablets, and consumer electronics from leading brands including:
Samsung
Apple
Realme
Dell
Asus
Additionally, with the new GST rates effective from September 22, buyers can expect electronic appliances such as ACs, TVs, and refrigerators to become more affordable.
Amazon has already teased some of the top deals for its flagship sale:
Up to 40% off on smartphones from Apple, iQOO, OnePlus, and Samsung.
10% instant discount on SBI credit and debit card purchases.
No-cost EMI options to make premium gadgets more accessible.
Exchange offers allowing customers to trade in old devices for new ones.
This combination of discounts and banking offers is designed to give customers maximum value during the festive shopping season.
Like Amazon, Flipkart has also announced that its Big Billion Days sale will begin on September 23, 2025. The platform promises its biggest discounts of the year across multiple categories including:
Smartphones
Tablets and laptops
Smart accessories
Earbuds and wearables
TVs, refrigerators, and home appliances
Flipkart is set to roll out major offers on popular smartphone models across leading brands. Some of the biggest highlights include:
Samsung Galaxy Series: Galaxy S24 Ultra, Galaxy M06, M16, A55, A56, and A36.
Samsung Foldables: Galaxy Z Flip 6, launched in 2024, will be available at a heavy discount.
Apple iPhones: Select iPhone models are expected to feature deep price cuts.
Motorola and Vivo phones: Budget and mid-range devices at attractive rates.
With banking tie-ups and exchange programs, Flipkart is looking to attract both budget-conscious and premium buyers.
The Amazon vs Flipkart sale battle is a yearly shopping spectacle in India, with each platform competing to offer better deals. While Amazon is focusing heavily on electronics and consumer appliances, Flipkart has highlighted its strength in smartphone deals and lifestyle products.
For customers, this competition ensures:
Wider variety of discounts
Aggressive price cuts on top brands
Exclusive launches and deals
Flexible payment options
This year’s festive sale season comes with an additional advantage—revised GST rates effective from September 22, 2025. Products like ACs, TVs, and refrigerators are expected to see lower effective prices, making this sale period the perfect time to upgrade electronics and home appliances.
Conclusion
The countdown to the Amazon Great Indian Festival and Flipkart Big Billion Days 2025 has begun, with both sales starting on September 23. With blockbuster deals on smartphones, laptops, appliances, and more, shoppers can look forward to unbeatable offers, bank discounts, and early access benefits. Whether you’re eyeing the latest iPhone, Samsung flagship, or premium home appliances, this festive season promises unmatched value for every buyer.