Amazon has introduced two new additions to its Kindle Colorsoft e-reader family: a more affordable standard model and a specially designed Kindle Colorsoft Kids Edition. This move strengthens Amazon’s commitment to colour e-reading, responding to growing consumer interest in visually rich digital reading experiences.
A high-contrast colour display
Adjustable warm light
Weeks-long battery life
The device supports colourful book covers, graphic novels, and comics. It also allows readers to highlight text in various colours like yellow, pink, orange, and blue. A notable feature is “Page Colour,” which offers the ability to switch to dark mode by inverting text and background colours.
According to Amazon, readers are spending significantly more time on Kindle Colorsoft devices compared to previous models. The platform has seen an increase in both device sales and reader engagement. In 2025 alone, Kindle users have read over 129 billion pages, with Colorsoft users reading hundreds more pages on average.
This growing usage is a clear sign of the popularity of reading in colour, which has inspired Amazon to continue expanding its colour-enabled Kindle range.
Targeting younger readers, the Kindle Colorsoft Kids Edition is priced at $269.99 (around ₹23,400). It includes:
A colourful protective case
Two-year worry-free guarantee
One-year Amazon Kids Plus subscription
The device is free from app distractions and messaging features, allowing kids to focus solely on reading. It includes access to a broad collection of children’s books and comics, such as Diary of a Wimpy Kid and Percy Jackson.
The Kindle Colorsoft Kids Edition comes packed with features tailored to enhance the reading experience for children:
Vocabulary Builder: Helps kids learn and retain new words.
Word Wise: Offers contextual explanations for difficult terms.
OpenDyslexic Font: Improves readability for children with dyslexia.
Children can also use Bluetooth headphones to listen to audiobooks, making the device even more versatile for young users.
Parents can easily monitor reading habits and manage content through the Amazon Parent Dashboard. The dashboard also allows guardians to set screen time limits and bedtimes, ensuring a balanced reading routine.
The Kindle Colorsoft Kids Edition is available in two design themes:
Fantasy River
Starlight Reading
These playful designs add visual appeal while maintaining durability and usability for kids.
Both the Kindle Colorsoft 16GB model and the Kids Edition are now available for purchase in the U.S. The launch highlights Amazon’s long-term strategy to invest in colour e-readers, backed by positive user feedback and increased reading engagement.
By making colour e-readers more accessible and child-friendly, Amazon is catering to a broader audience—from everyday readers to young learners—strengthening its dominance in the digital reading market.