Amazon has started testing a new AI-enabled feature that delivers brief audio summaries on select product pages within its shopping app. This pilot project is part of Amazon's broader initiative to integrate artificial intelligence throughout its e-commerce ecosystem.
The company announced on Wednesday that the feature is now live for a limited number of U.S. customers and will expand to more users and products in the near future.
Shoppers can listen to these bite-sized summaries by tapping the “Hear the highlights” button within the Amazon shopping app, making it easier to get a quick sense of a product without scrolling through lengthy descriptions and reviews.
Using advanced AI algorithms, the tool creates concise audio snippets by analysing:
Product descriptions
Customer reviews
Additional contextual data from the web
This enables shoppers to make faster, more informed decisions while browsing.
This initiative is another step in Amazon’s strategy to embed AI deeper into the shopping experience.
Amazon has recently upgraded Alexa+ with generative AI, enhancing the voice assistant’s conversational abilities and intelligence.
The company is also testing other AI-based tools to streamline shopping, including:
Rufus: Amazon’s generative AI assistant that answers product-related questions
Shopping Guides: AI-powered recommendation features based on user preferences
Amazon’s rollout aligns with the broader AI arms race in the tech industry. Major players like OpenAI, Google, and Meta are all bringing new AI tools to consumers.
OpenAI recently enhanced ChatGPT's web browsing tool to deliver custom shopping suggestions with images and buy links.
Google and Meta continue introducing AI-driven features in both search and social platforms.
As AI becomes more embedded in daily digital experiences, Amazon’s audio summaries show how artificial intelligence can reshape online shopping—making product discovery more intuitive, hands-free, and efficient. This test marks a step toward a future where users listen, ask, and decide—without having to scroll or read extensively.
Amazon’s introduction of AI-generated audio summaries marks a significant advancement in how consumers interact with e-commerce platforms. By allowing users to “Hear the highlights,” the tech giant is streamlining the online shopping experience, particularly for mobile users and those seeking convenience in product research.
This innovative move not only reduces the need to scroll through long descriptions and reviews but also showcases Amazon’s deepening investment in artificial intelligence to personalize and enhance customer journeys. As AI becomes increasingly central to digital ecosystems, features like these will likely become standard across retail platforms.
Amazon’s development parallels advancements by OpenAI, Google, and Meta, signaling a broader trend where AI is reshaping consumer behavior and expectations. With further rollouts anticipated, this pilot could revolutionize product discovery by making it faster, more accessible, and hands-free. Ultimately, it reinforces Amazon’s role at the forefront of retail innovation—blending voice, AI, and convenience into one powerful shopping tool.