Companies globally that are embracing AI-driven processes are reporting significant gains in both revenue and productivity, outpacing their counterparts who are yet to adopt artificial intelligence. A recent report by Accenture has revealed that organisations implementing AI-led solutions are seeing a surge in operational efficiency and financial performance, marking a critical shift in enterprise operations.
In India, AI adoption has accelerated at a remarkable rate. According to Accenture's report, titled "Reinventing Enterprise Operations with Gen AI," the percentage of fully AI-modernized organisations in India skyrocketed from 8% in 2023 to a notable 25% in 2024. This rapid growth underscores the increasing role AI is playing in driving revenue and operational efficiency across the country’s business landscape.
The findings in the report are based on a survey involving 2,000 executives across 12 countries and 15 industries, including valuable insights from 200 senior executives in India. The report highlights that businesses employing intelligent operations globally are witnessing 2.5 times higher revenue growth and 2.4 times greater productivity than those that have not yet adopted AI.
The study identifies Generative AI as a key force driving innovation across multiple sectors. In India, 79% of companies reported that their investments in generative AI and automation have either met or exceeded their expectations, highlighting the transformative potential of AI technologies. Furthermore, 64% of Indian organisations plan to make further advancements in AI capabilities by 2026, with generative AI being a central element in their future strategies.
Despite the promising growth, many companies are still grappling with challenges in fully capitalizing on AI’s potential. The report indicates that 64% of companies globally are struggling with operational readiness, which stems largely from poor data infrastructure and a lack of strategies to upskill their workforce. In India, 58% of executives expressed concerns about whether their current workforce is adequately prepared for the rapid evolution of AI technologies.
Arundhati Chakraborty, Chief Executive for Operations at Accenture Group, emphasized the need for companies to adapt not only to the technology itself but also to a new way of thinking. Chakraborty noted, “Generative AI is more than just technology—it requires a mindset change that impacts the entire enterprise." She further stressed that while many executives understand the need to reinvent with generative AI, enterprise operations often fall short of being ready to support such large-scale transformations.
According to Chakraborty, "An end-to-end perspective leveraging talent, leading practices, and effective collaboration between business and technology teams is essential for intelligent operations." This collaborative approach is vital for companies looking to maximise their AI-driven growth potential.
Accenture’s report outlines four crucial strategies for business leaders aiming to enhance their organisation's operational maturity with AI. These strategies are:
Centralised Data Governance: Ensuring a robust and centralized data framework to drive AI initiatives.
Talent-First Strategy: Prioritizing talent development and upskilling to address the growing need for AI expertise.
Collaborative Innovation: Encouraging seamless collaboration between business and technology teams to drive innovation.
Cloud-Based Process Mining: Utilizing cloud technologies to optimise business processes and improve decision-making capabilities.
These strategies aim to provide a roadmap for organisations that wish to harness the full potential of AI and secure a competitive edge in their respective industries.
The rapid adoption of AI technologies is reshaping the business landscape, with companies that embrace AI-driven processes experiencing unparalleled growth in revenue and productivity. As highlighted in Accenture's report, India's impressive leap in AI modernization reflects a broader global trend where intelligent operations significantly outperform traditional methods. However, the journey towards fully leveraging AI's potential is not without its challenges, particularly in operational readiness and workforce preparedness.
For organizations to thrive in this new era, a comprehensive approach that includes robust data governance, a focus on talent development, collaborative innovation, and the utilization of advanced cloud technologies is essential. As businesses navigate this transformative landscape, they must not only invest in AI technologies but also foster a culture of adaptability and continuous learning.
This will ensure they remain competitive and harness the full benefits of generative AI and intelligent operations, paving the way for a more innovative and equitable future in the digital economy.