The ultimate guide to building a DOOH advertising business

25 Mar 2023
5 min read

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Digital out-of-home advertising #DOOH has become a popular and effective way for businesses to reach their target audience. As a result, the DOOH advertising business is booming, with more and more entrepreneurs looking to start their own DOOH advertising firms. However, building a successful DOOH advertising business requires more than just a good idea. In this post, we'll explore the essential steps you need to take to build a successful DOOH advertising business.

Understand the Market: Before you start your DOOH advertising business, it's important to understand the market. This includes knowing who your competitors are, the target audience you want to reach, and the trends in the DOOH advertising industry. Understanding the market will help you identify opportunities and challenges, and develop a strategy that positions your business for success.

Develop an Advertising Strategy: Developing an advertising strategy is a crucial step in building a successful DOOH advertising business. Your strategy should include identifying your target audience, understanding their needs and preferences, and creating content that resonates with them. You also need to determine the best channels to reach your target audience, the types of digital signage software that will work best for your clients, and the pricing structure for your services. By developing a solid advertising strategy, you can attract clients and build a successful DOOH advertising business.

Choose the Right Digital Signage Software: Choosing the right digital signage software is critical to the success of your DOOH advertising business. You need software that is easy to use, affordable, and provides the features and functionalities that your clients need. There are many digital signage software options available, and it's important to choose one that meets your business needs and your client's expectations. Doing your research and testing out different options can help you make an informed decision.

Create Effective DOOH Marketing Services: To attract and retain clients, you need to create effective DOOH marketing services. This includes designing eye-catching content, providing installation and maintenance services, and offering reporting and analytics to track the effectiveness of your campaigns. By providing high-quality marketing services, you can differentiate your business from competitors and establish a strong reputation in the DOOH advertising industry.

Implement a DOOH Digital Signage System: Implementing a DOOH digital signage system is essential to the success of your DOOH advertising business. You need to choose the right hardware and software, install the system, and ensure that it runs smoothly. This requires technical expertise, so it's important to work with experienced professionals who can help you implement a system that meets your client's needs.

Building a successful DOOH advertising business requires a combination of strategic planning, technical expertise, and effective marketing services. By understanding the market, developing an advertising strategy, choosing the right digital signage software, creating effective marketing services, and implementing a DOOH digital signage system, you can create a successful business that meets the needs of your clients and stands out in the competitive DOOH advertising industry.

Let's understand the DOOH Advertising Business in Depth covering all these aspects and more...


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Introduction To DOOH Advertising: Digital out-of-home advertising, or DOOH advertising, is a rapidly growing market that offers a great opportunity for entrepreneurs looking to start  their own businesses. With the rise of digital signage and the increasing demand for targeted advertising, there has never been a better time to create a DOOH advertising business. This guide aims to provide a comprehensive overview of the essential steps you need to take to build a successful DOOH advertising firm.

To start your DOOH advertising business, you need to understand the market, develop an advertising strategy, and choose the right digital signage software at an affordable price. You also need to know how to create effective DOOH marketing services and implement a DOOH digital signage system that meets your clients' needs. This guide will cover all these aspects and more.

The history of advertising spans a period of profound transformation. Businesses' access to consumers on an individual level is evolving as they move from mass media, such as television and radio to digital platforms like Facebook and Google. Unfortunately, one of the major drawbacks of digital marketing is that consumers might avoid or ignore commercials due to ad blindness and tiredness. So, to develop successful ads, marketers need to be mindful of these challenges and investigate new cost-effective ways.

Undoubtedly, digital out-of-home (DOOH) advertising is the next logical step in that direction. This guide should be handy if you are considering starting your DOOH advertising company.

What is digital out-of-home advertising?

DOOH advertising, or digital out-of-home advertising, refers to disseminating media and materials to target audience in different public venues via digital signage screens, like LED billboards or outdoor kiosks, for example. When you think about it, out-of-home (OOH) advertising is its first form, from which digital out-of-home (DOOH) advertising evolved.

How to build a DOOH advertising business

Building a DOOH advertising company needs preparation and strategy like any other business. This section will outline how to develop and run a successful DOOH advertising firm.

Develop a business strategy

The cornerstone of every successful DOOH advertising firm is a well-developed business strategy. Make it for both yourself and potential backers. In addition to an accessible executive summary, the business plan should include topics like market research, products or services, sales and marketing strategies, operational costs, projected headcount growth, projected revenue, and other financial predictions. Create SMART (specific, measurable, attainable, relevant, and timely) targets. What are you hoping to accomplish, how will you do it, when will you start to see results, and what methods will you use to track your progress?

Purchase the right software

Digital signage software is an effective tool for increasing the efficiency and profitability of your company. But, before you choose your signage software, there are a few things you should think about. Be certain that the software you choose meets all of your requirements, that it is a cloud-based solution, that it is cost-effective and flexible, and that it is responsive, adaptable, and user-friendly. Look for reputable digital signage software with affordable pricing to ensure you run your business smoothly.

Invest in quality hardware

Selecting the right hardware for your DOOH digital signage system may be daunting. Whichever reason you wish to utilize your system, several hardware solutions on the market promise to meet your every need. You must define your goals, choose the appropriate digital signage players, select your display type (LED, LCD, or OLED), and decide on mounting options.

Create an advertising strategy to spread the word about your company

Compared to other kinds of service firms, Your DOOH advertising agency will have an advantage in that your marketing and advertising efforts act as a work sample and allow prospective customers to see what you could achieve for them immediately.

That's why putting your best effort into promoting your digital signage persona and highlighting your most salient features to potential clients is crucial. For instance, with DOOH advertising, you can provide graphic designs for clients' advertising campaigns, so you need to ensure that the visual components of your displays are flawless. 

Choose a price scheme that works for you

Creative assets, such as advertising campaigns and content marketing pieces like blogs and social media postings, are advertising companies' main revenue sources. The appropriate pricing model for you to utilize with your customers can vary depending on the services you provide and your preferred method of client communication. You'll need to settle on a pricing plan, such as an hourly rate, a flat rate per project, or a fixed retainer in which the customer pays a set sum upfront for a certain number of work hours. If you want to accommodate your customers while respecting their financial constraints, consider adopting a flexible or hybrid strategy with various payment plans.

Discover potential customers for your marketing firm

Customers are a must for every advertising firm. When you start advertising your DOOH marketing services, you should determine which sorts of companies you are interested in serving (industries, business size, location and services needed.). Once you have a clear picture of your target customer, you can investigate similar businesses and learn from their marketing strategies.

You may position yourself as the hero who saves the day for busy company owners and CEOs by going after companies with weak or nonexistent marketing strategies. Don't forget to stress advertising's value and show how a marketing plan may increase a company's income and customer base.

After establishing a solid clientele, asking for testimonials or referrals to grow your business by word of mouth is appropriate.

Targeting plays a critical role in the successful execution of marketing campaigns. Your customers can avoid spreading too thin and spending on market segments with little return on investment. With this guide to digital out-of-home advertising (DOOH), your clients can be on the right track to establishing a successful marketing business. 


Building a DOOH advertising business can be a challenging but rewarding endeavor. With the right strategy, software, and marketing services, you can create a successful and profitable business that meets the needs of your clients. By following the steps outlined in this guide to digital out-of-home advertising, you can create a business that stands out in the crowded marketplace and delivers results for your clients. So, start your journey today and build the DOOH advertising business of your dreams!

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