Change is an unavoidable component of life. Things in every business may require modifications from time to time in order to perform well or even better than they used to! Some companies require extensive adjustments, ranging from the logo and website to products, services, and everyday operations. This is referred to as rebranding.
Such massive changes must be properly planned and prepared. It is essential to review everything that has been done in the company so far and consider what should be changed or improved. Many questions must be answered before developing a rebranding strategy. We will go over the most fundamental questions to ask when Rebranding Your Company in this blog.
It is unavoidable for a firm to rebrand at some point during its lifespan. It can happen when a firm finds who they are and what they stand for after they have launched. A rebranding can also occur when a corporation outgrows its current brand.
Some of the world's most recognisable businesses, such as Pepsi, McDonald's, and Adidas, have modified their logos many times during the course of their lifetime.
Have you considered Rebranding Your Company but are uncertain where to begin? Rebranding is more than just changing your company's logo and updating your website; it is a natural evolution of a business that serves as an essential milestone at some point in its lifespan.
Rebranding has numerous benefits, but it also carries a certain amount of risk. When is the best moment to rebrand and what factors are involved in business rebranding? Here are the top five questions you should ask before rebranding your company. Before we begin, let us understand rebranding.
A business rebranding is a process of upgrading your company's identity and appearance to reflect your new goals and/or market changes in relation to demand and competition. Rebranding typically includes aesthetic changes to the company's logo, colours, website, social media presentation, and general design modifications, as well as brand repositioning and strategic work.
A rebrand is described as a shift in how a product or company is viewed by its target audience.
However, there are a number of questions that frequently arise when We begin working with a company to rebrand them. There are many questions that must be answered to maintain the brand. Many branding questions and answers are important to understand in the process of evaluating a company's progress Here are 4 important Questions to consider before rebranding your company.
The aim to further expand the company in a creative direction is one of the reasons for the rebranding. If, after some time, you realise that the enterprise is not progressing, or worse, is going backwards, it is a sign that something needs to be changed.
Your competition never relaxes; it always evolves and grows stronger. There are industry trends that must be observed. It is also important to remember that brand competencies can evolve. All of this necessitates significant changes to your brand strategy.
Planning a rebranding plan should begin with an examination of why it is required. Only when you have answered the first question should you begin planning particular tasks.
You should also consider how this rebrand would influence your clients, customers, and present and future target audiences. You should consider the effects of your rebranding and even communicate with your target audience to see what issues they perceive. You want to gather as much information as possible using polls, interviews, and surveys. Perhaps there is a mismatch between what your audience requires and what your brand represents.
With this approach, you can address any probable miscommunications and see what you can do to help your audience understand your brand and company. Before rebranding, consider your target demographic and how you want to be seen.
If you want to enter a new market, you should assess whether you need to target a new audience or continue to target your current audience.
When rebranding, many people focus solely on the logo and colour scheme, but the storey you want to tell about your company may be more important. Before deciding on a rebrand, consider the following:
When was it established?
Who or what was the source of the inspiration?
Is there a specific problem you're trying to solve?
Is your company's mission statement available?
Find out if your company follows it in all they do, and if not, why not?
In what ways, and how, does the product or service you provide address the problems that your customers are now experiencing?
How has this altered over time?
What aspects of your company make your employees the proudest?
That's an excellent question. Ask them if you're bold enough. Is there a value proposition available to you?
Is there anything about your company that distinguishes it from the competition?
This will benefit your company in a variety of ways. Before rebranding, consider the following questions. Working together will ensure that you and your employees are on the same page with each other and with the needs of your customers. As a consequence, you'll be able to pick how to visually express the current tone of your brand. As a result, your website, brochures, and other marketing materials will include the appropriate messaging to attract new customers.
How many clients did you anticipate when you first started your business? How large is your consumer base today? Create a buyer persona and respond to the following questions. When designing this persona, rely on research rather than your assumptions. Interview some of your long-standing customers and perform a customer survey to gain a better understanding of the people who do business with your company. You'll be able to recreate your brand in a way that makes sense for your customers as you learn more about them. As a starting point, use HubSpot's free tool for developing buyer personas.
In addition to building a brand that resonates with your audience, your brand content should be simply accessible to them. Is it difficult to see your chosen colours against certain backdrops? Why did you select such an illegible font? The accessibility of your brand is critical not just for the experience of your customers with your brand, but also for your company's capacity to avoid accessibility-related litigation. Here are some pointers: Make sure there is adequate colour contrast so that those with vision problems can read and interpret your content. Monsido, for example, is one of several online free WCAG colour contrast testers. It is critical to offer alt text and meta descriptions on your website for visually impaired visitors. Choose legible fonts in colours that complement the backdrop, and don't lower your text size below 16 pixels online.
While rebranding your company, you need to establish a branding guide.
Remember the most important stage in rebranding your company: understanding how to create and use a branding guide. They provide your team with information on logo layouts, colour palettes, appropriate typefaces, and other aspects that consumers should consider when presenting the brand.
A branding guide can be created with the assistance of an in-house marketing department or creative team. Alternatives that are free or low-cost include:
If you don't already have one on staff, you may find freelance graphic artists through online marketplaces such as Fiverr.
Online graphic design and web design tools are available for free. User-friendly technologies include Canva, Snappa, Squarespace, and Mailchimp.
This Colors tool can assist you in selecting complementary colours for your branding.
Websites like Pixabay and Unsplash offer free, high-quality pictures that you may use in your marketing materials.
Do you require assistance with your messaging? If you have the budget, you may also work with StoryBrand's message planning team.
Facebook, Twitter, and Instagram are three of the most underutilised platforms for building an online presence for your company. If you want your brand to be noticed on social media platforms like Instagram, Google+, Linked In, and Twitter, make sure your brand has Facebook, Instagram, and LinkedIn profiles.
A rebranding effort does not have to be expensive or include a lot of design work. With the help of these ideas, approaches, and tools, you can create a timeless and strong brand even if you have a limited budget or creative talents.
We've listed the most critical questions to consider if you want to rebrand. Prepare a rebranding questionnaire in which you will collect all of the relevant questions and answers. It works as a rebranding roadmap, guiding you through the entire process and making it easier.