Packaging Services: What You Need To Know

05 Jan 2022
6 min read

Post Highlight

Packaging helps store and protect items, as well as express information about the product. So let’s take a closer look at what your packaging should include when designing your business brand. #ThinkWithNiche


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What is Packaging?

Packaging is the process of enclosing or protecting a product for distribution, sale, and use. Packaging can be in the form of boxes, bags, bottles, cans, jars, and more. Packaging materials are used to convey information about the product as well as store it. Packages may also be used to store items that are not intended to be sold but need protection from the elements or simply a staging area before they are moved inside. There’s no denying that packaging plays a large role in an organization’s success and branding strategy. So let’s take a closer look at what your packaging should include when designing your business brand.

Why do we need to package products?

Product packaging is a key branding tool that helps your business stand out from the competition.

Packaging can help boost brand recognition, build trust, and increase revenue by helping customers understand what you offer and how to use it. It also serves as an advertising vehicle for your business. Packaging can do more than just convey information about your product. It can help raise the level of consumer engagement with your brand and make your products attractive. When used properly, the packaging is a powerful marketing tool that will give you the competitive advantage you need in today’s market.

The Importance of Design

Packaging is a key aspect of your brand because it helps to convey information about your company's products. It also protects them from the elements and ensures that they stay safe.

There are many different types of packaging materials, and each one serves a specific purpose. The type of material you opt to use depends on the product you're packaging, as well as the desired effect you're trying to achieve with your branding efforts. For instance, if you're designing a package for infant formula, you might want to consider using glass jars rather than plastic. Glass is durable and can preserve product quality by keeping it cool during transport or storage. If you need more vivid colors that won't fade over time, you could use metal cans or cardboard boxes instead of plastic bags or paperboard boxes. If you need your packaging to be environmentally friendly, recyclable materials such as paperboard boxes or cardboard containers would be appropriate choices for your packaging materials. The most important thing when designing your business's packaging is striking the right balance between function and form—your package needs to work efficiently while still conveying information about your company's products in a visually stimulating way that will keep customers interested and loyal.

Packaging from a Branding Perspective

There are many things to think about when designing your business's packaging. Packaging can affect the following aspects of branding:

  • Image
  • Perception
  • Trust
  • Brand equity

Image is an important part of any brand's marketing strategy, and packaging is no exception. A strong and well-designed package helps customers recognize your brand and understand what value you bring to their lives. As a result, a strong image will help create trust in your brand, which is vital if you want to sell your product or service. It can be accomplished by using recognizable symbols or logos that reinforce your company’s identity. Then, use color palettes that appeal to consumers, so they know what they can expect from your products or services.

Packaging in the Modern World

In this age of digital marketing and social media, there are many opportunities for businesses to engage with their audience. One way is through packaging design. Essentially, your packaging will be the first thing people see when they meet your company or brand. Your packaging should reflect who you are as a business. If your company is young and fresh, use bright colors and striking graphics. If you are more conservative, choose a classic look with simple fonts, minimal graphics, and neutral colors. If your branding is a combination of these two approaches, then go with something in between—for example, use a classic look that has some playful elements but nothing too flashy or over-the-top. The key here is that your packaging should be consistent with the overarching branding of your company or organization, and it should communicate what your business does in an instant to potential customers. Stand out from the competition by designing an eye-catching package!


With our world becoming more and more digital, it's important to keep that physical aspect of our brand in mind when designing packaging. Packaging is one of the most important parts of branding your product. It's a representation of your company and your brand. It's not just about what's inside the package - it's about how the package looks, feels, and communicates on a whole new level.

TWN In-Focus