Moosend - A Robust Email Marketing Tool

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29 Jan 2022
5 min read

Post Highlight

Moosend is a cutting-edge email marketing platform with industry-leading capabilities, cutting-edge features for automating marketing, and a wonderful user interface. Through targeted email marketing campaigns, comprehensive list segmentation options, and lead generating features like landing pages and subscription forms, this platform promises to deliver your ideal conversions and sales. It allows you to manage various email campaigns and email lists, as well as build and deliver eye-catching, responsive newsletters using the in-built campaign editor. This sophisticated and simple-to-use tool will help you improve your marketing strategies. #TWN

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Email marketing remains the greatest and most effective approach to nurture leads, regardless of how the marketing environment changes. Moosend is a simple email marketing tool designed to help you expand your lead-nurturing strategy quickly.

What is Moosend?

Moosend is an email marketing automation tool first and foremost. Moosend automates monotonous marketing chores so you may focus on things like developing new products and increasing client relationships. Moosend has a very user-friendly interface, which is ideal for people who have never used a service like this before. It's also worth mentioning that, like many other email marketing services, Moosend offers a free plan that makes it simple to get started with your first email campaigns. If you just desire to try out the services before committing, this is the best way to go. You can create full email marketing campaigns in seconds using Moosend's simple email marketing solution. Finding a template and editing it to meet your needs is quick and easy. There are also several options for integrating with your current tools.

Salient Features of Moosend

User Interface

Moosend has a great UI that is easy to access and use, which is one of the most crucial qualities to evaluate for any email marketing service. There's a simple home homepage with a list of taps on the left side where you can find things like email address templates. The template page also allows you to limit your available designs based on specific requirements, such as when you're promoting a deal or sending out article updates.

Conversative Dashboard

The dashboard provides a high-level overview of your Moosend marketing initiatives. Your subscriber count, planned and historical broadcasts, and email lists are all displayed on the dashboard.

Convenient Data Storage

Moosend allows you to store information about your clients. Segmentation, personalization, and the use of trigger emails all require this information. We'll go over the data fields in Moosend and give you an outline of how to import customers and data in the sections below. Data fields are used to organize the information keep in Moosend. Emails, names, and phone numbers are the three default data fields in Moosend.

Fantastic Templates

An appealing template is required for a successful email marketing campaign. If you want simplicity and professionalism, Moosend templates are a great choice. There are plenty of templates to pick from, all of which are neatly arranged in a gallery. You can search for templates based on your industry or the type of campaign you'd like to send. It's also simple to alter your templates in any way you want.

Easy Email Editor

The platform includes a drag-and-drop email editor that allows marketers to design their email newsletter designs from start or adapt one of Moosend's many ready-made email templates. Get Started with Moosend Today!

Email Automation tool

The goal to automate your campaign is maybe the most significant feature of any email marketing solution. Automation processes can be set up quickly and easily with Moosend. User onboarding workflows allow you to send welcome emails and educate your clients on the services you provide. Alternatively, you may create an abandoned cart strategy in which you can promptly remind a customer to return to your site if they haven't completed their purchase. 

A/B Testing

You may use Moosend's A/B testing tool to optimize the emails and subject lines. You make several variations of your email and send each one to a different group of clients. Moosend keeps track of how well each version works, and you may forward the winning email to the remainder of your testing group.

Hassle-Free Data Analytics

The Moosend's dashboard appears to be simple and quick to use. After all, reporting and statistics might be a hassle if you're not a data scientist. Marketers can use Moosend's advanced analytics to get a birds-eye perspective of their customers by merging all of their marketing data. Simultaneously, the heatmap functionality will display customer behavior, enabling you to make informed judgments. Because you'll be able to see the websites they clicked, the emails they opened, and other details, you'll be able to construct entire client profiles and communication strategies that will resonate with them. Moosend provides a wide range of analytics from which you can produce reports and gain valuable insight into your customers' activity. You may collect and view data such as each campaign's bounced emails, the most regularly used devices, and, of course, each campaign's open rate and unsubscribe rate.

Moosend’s Pricing

First and foremost, there are three tiers: the Free Forever, Pro, and Enterprise plans:

  • The Free Forever plan is completely free for the life of the account and serves up to 1,000 distinct subscribers. Because one email address counts as one, you can send an unlimited number of emails. It's ideal for small businesses, solopreneurs, and entrepreneurs who don't require all of the marketing tools just yet.
  • The Pro plan costs $8 per month and is invoiced once a year. This is the most preferred pricing category, as it includes all features. If you have more than 1,000 subscribers and would like to see your business expand, this is the tool for you.
  • The Enterprise plan is a tailored solution for your company's specific requirements.

Also Read: Top 6 Digital Trends In 2021

Conclusion

Moosend is one of the most cost-effective email marketing and email marketing automation platforms, offering a wide range of capabilities at a price that will fit your budget. It's one thing to outline those characteristics. It's quite another to use the platform. So go ahead and give it a shot at no cost.

TWN In-Focus