Celebrity endorsements have a huge fad in India. A celebrity is a person who is well known amongst people or a group of bodies and usually belongs to the sports or entertainment industry. Celebrities are those personalities who have notably been known by a large number of people. They have particular uniqueness and comments like influence, the exceptional standard of living, or specialized facilities that are not usually experiential in ordinary people. That it can be maintained that in the population they are separate from the common people.#ThinkWithNiche
Celebrity endorsement is a trading strategy wherein a celebrity or celebrities are authorized to advertise or promote a product or a service, or an idea. They recommend merchandising the goods among the intended audience. Celebrity endorsements are also called celebrity branding. Being a celebrity or famous person because of someplace, they serve as brand ambassadors for products or services. Celebrity endorsements are a very unique way to promote products among the audience. A very known example of celebrity endorsement is the use of popular Indian celebrities in Lux beauty soap commercials.
History of Celebrity Endorsement in India
In India, the stars’ theory has commenced sponsoring brands in the early nineteenth century. At that time, people moved to view movies and television serials of their preferences actors or actresses and they heeded and copied them in everyday life. In 1941 initial moment Leela Chitins was the first Indian actress to endorse the soap brand, Lux but the real germination of celebrity endorsements in India occurred in the late 80s when diverse stars like Tabassum (Prestige Pressure Cooker) and then Kapil Dev promoted the (Palmolive Shaving Cream) started endorsing the brand. Now celebrity endorsement has become the huge progressive markets in India these shops are nonstop growing moreover, make a big amount of distribution in their business profit.
Celebrity Endorsement vs Brand Ambassador
• A celebrity endorsement is pretty often confused amidst a brand ambassador. However, they endure two inappropriate terms but both practice a celebrity in the center of promoting their trademark, brands, a particular product, or a co-operation or an idea.
• A brand ambassador is a person (usually a celebrity) who is funded by the company or an organization to increase the demand for the brand for a certain period. A brand ambassador attends as the ‘face’ of the brand or the organization. He/ she represents the brand or the organization at copious functions and events and imbibes the values connected with the brand or the organization.
Here are few Examples of Brand Ambassadors
• Aishwarya Rai Bachchan is the brand ambassador of L’Oréal, Kareena Kapoor brand ambassador of Lakme, Sara Ali Khan brand ambassador of Maybelline.
• Madhuri Dixit brand of center " Beti Bachao - Beti Padhao campaign" which be launched by Prime Minister Narendra Modi in Haryana. As we can notice that however, the celebrities are creating awareness while Lucknow in India