6 Latest Digital Marketing Trends That Rule the Online World in 2022

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25 Jun 2022
4 min read

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Chatbots, personalization, and, most importantly, search were the dominant trends of 2021! Nearly every single weekend in the second half of 2021, all SEOs experienced significant and intense search algorithm updates. That is the digital marketing trends roundabout for 2021.  For 2022, you have to read this article till the end. This article will cover some emerging and latest digital marketing trends in 2022. #TWN

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Digital marketing becomes more complicated with each passing year. In addition to SEO, PPC, branding, and UX, marketers must now balance emerging social channels, evolving regulatory requirements, content, automation, and customization, to name a few.

If you're an ambitious young digital marketer or an experienced one, you've probably looked into digital marketing trends in 2022 at some point!

Professionals who want a career in digital marketing must stay abreast of the latest digital marketing trends in the sector.

With the rate of change increasing year after year and the magnitude of digital marketing expanding, every digital marketer must continually invest time and resources in upskilling and learning. Knowing the inner workings of algorithms, recent updates, or functions gives you the first-mover edge and allows you to create the most effective marketing plans for you and your company.

Previously, voice search optimization and ai were formidable concepts, but these new and latest digital marketing trends are now among the primary priorities for most business owners.

Chatbots, personalization, and, most importantly, search were the dominant trends of 2021! Nearly every single weekend in the second half of 2021, all SEOs experienced significant and intense search algorithm updates. That is the digital marketing trends roundabout for 2021.

In this blog, we will be discussing some of the latest digital marketing trends of 2022 that have picked up the pace, and you marketers must know them. Here are some digital marketing updates for you

6 Top Digital Marketing Trends 2022

Marketing With the Help of AI

This is our number one Digital Marketing Trend. The world has been bustling about how the Artificial Intelligence flow will eventually take over every aspect of your life. Little do we realize that the transformation has already begun. 60% of internet users have already used an AI chatbot to answer questions across numerous apps and websites.

The majority of the content we imbibe on social media platforms has been fine-tuned by AIs to keep us engaged for longer! This new tech is so amazing that it is expected to be a $190 billion dollar industry by 2025, and digital marketers have an incredible opportunity to capitalize on it.

AI is an intricate algorithm that focuses on teaching itself by analyzing massive amounts of data about a specific field or subject and learning the best patterns. The AI's learning capabilities enable programmers to introduce appropriate adjustments in outcomes by allowing the AI to use the techniques it discovered to work best. There are numerous examples of AI already performing previously unimaginable tasks, such as writing articles for JP Morgan and Chase. Persado, an AI-powered content writing assistant, has been implemented.

AI can perform a variety of tasks and act as an extending arm to any digital marketer who understands how to use it. It is inexpensive, accurate, and extremely efficient. With so many large corporations embracing these tools, every group must devise a strategy for incorporating AI into their arsenal of tools.

Also Read: 7 Things Every Entrepreneur Should Know About Digital Marketing

Metaverse

So, we're not entirely referring to Facebook here. The metaverse is a persistent environment where people work, play, and socialize in the virtual worlds of augmented reality (AR), virtual reality (VR), 3D holographic avatars, and video.

According to the director of growth marketing at digital health called brand Felix Health, Patrick Casey, there's a reason for the metaverse's recent buzz—and brands should consider this virtual space as part of their 2022 marketing strategies.

This is due in part to the fact that it has the potential to provide an entirely different set of performance measures. According to Casey, marketers will be able to tinker with how long virtual objects are kept in a user's peripheral vision, how much room they take up in a user's visual field, and even where viewers are looking when going to experience an ad. These insights have the ability to completely re-map your understanding of the consumer, providing invaluable assistance going forward.

According to Kent Lewis, president of digital marketing agency Anvil Media, many brands will experiment with virtual worlds in 2022, and while consumers may be a few years from loving the metaverse, brands can still gain from the first-mover advantage.

Livestream Marketing

Livestream Commerce is relatively new in India, but China has already established a multibillion-dollar market for it. Brands select social media sites to advertise their products live, and the audience can purchase the product in real time.

Even on Instagram, the Shop feature allows brands to display the Show Now icon on live video content, which saves the customer time. Livestream commerce has reduced the time it takes for a consumer to go from advert to purchase, making it one of the top digital marketing trends in 2022.

Augmented Reality

According to Wikipedia, Augmented Reality is an immersive experience of an actual world in which real-world objects are improved by computer-generated sensory information.

It has three basic features:

  • The amalgamation of real and virtual worlds
  • Real-time interaction
  • Precise 3D registration of the real and virtual object

While virtual reality creates hype and gets everybody excited with majestic sci-fi ideas, augmented reality is far more marketable. Experts predict that in terms of market share, AR will persist outperform VR. AR technology is increasingly being used by brands to improve the buyer experience and enhance sales.

IKEA, for example, has its own app that allows users to take a picture of their room with their mobile phones (iOS 11.0.1 for now) and test drive IKEA's furniture in it. Users can move the tables and chairs around to see how unique it looks from different angles.

With AR becoming more popular than ever, we will see a massive increase in the number of brands finding important applications for future technology.

Chatbots

Chatbots are expected to be among the top digital marketing trends in 2022. The AI-based technology uses instant messaging to communicate with customers and site visitors. It is intended to communicate with clients through textual or auditory means.

Chatbots can be used by businesses to communicate with customers. Because there are many users visiting the website at the same time, it is beneficial to have a technology that can respond to hundreds of users at once. Chatbots provide 24/7 customer support, instant replies to queries, and responses to simple questions.

A chatbot is a new and recent digital marketing trend that has picked up a lot in 2022. To interact with businesses or brands, 63% of people prefer communication on chatbots. This virtual assistance provides excellent customer service, allowing a company to eliminate routine tasks and focus on more important tasks. Starbucks has presented a chatbot that works through the MyBarista app and allows you to order via Alexa or messaging.

Another fantastic example of a chatbot system is Google's newly introduced project, LaMDA. It will transform the next generation of chatbot frameworks.

Also Read: Digital Marketing vs Traditional Marketing

Aside from allowing customers to stay in the comfort of their homes until their coffee is ready, the chatbot notifies the consumer when the order is ready to be picked up and accepts payment and tipping.

YouTube Shorts

"Shorts" is a new addition to the popular platform YouTube. It's equivalent to Instagram Reels, where you can end up creating 15-second or less video content. With the rising popularity of short clip content today, YouTube Shorts is a fantastic opportunity for anyone who already has a following on the platform. Engaging 15-second videos are now all that is required to grab the interest of your viewers.

FAQs Related to Digital Marketing Trends 2022

What are some of the latest trends in digital marketing?
Few latest trends in digital marketing are:

  • AI
  • AR
  • Voice Search Optimization
  • Instagram Reels
  • Video Marketing
  • Automated Email Marketing

What are some of the top digital marketing trends for 2022?
Some of the top trends are:

  • Micro-influencers
  • Marketing Automation
  • Chatbots
  • Personalization
  • Programmatic Advertising

What will be the future of digital marketing?
The future of online marketing is bright and full of possibilities. With the constant advancements in technology, digital marketing is growing at a breakneck pace. As a result, anyone interested in pursuing a career in digital marketing is already on the right track. Even if you are a business owner who wants to incorporate digital marketing, the future will require it as a necessity, and thus now is the time.

TWN Special