Graphic Designs Make the World Better

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21 Feb 2022
7 min read

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Graphic design is a field that is sure to grow in the coming years. Today many budding designers are making their way into the industry. Get hired and start your design career. #ThinkWithNiche

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When you enter a fancy restaurant, some corporate building, or a marketing agency, you will find their walls decorated in a way that justifies their work. That work inside the office is done by an interior designer, and the artwork is done by some graphic designer. While walking down the lane, you might spot some artwork on the pillars of a flyover. That artwork is a result of some designers’ creativity. Graphics design is the reason our world looks better. If a graphic design is successful in delivering a message, it is a good design. In this article, we will talk about graphic design and how to land a job in a company as a graphic designer.

Every human is a designer as they ultimately design their lives. Every decision they take, every experience, adds interest in their lives, and ultimately, they design their lives. Graphics design is one of the most reached jobs and is supposed to be among the most demanded jobs by 2030. Let’s dive right into the world of graphic design and help you land a job in a graphics design company this 2022.

Graphics Design Basics

Graphics design is an art, and you will be the one to master it. It is a way to communicate to your audience and give a clear message with visualization. If the message is delivered to the audience, then you have mastered the art of graphic design. Designers apply visual hierarchy, typography, page layout, and pictures to make a final appealing product that fits the users’ specifications.

The art of graphic design is ancient, and the evidence date back to cave paintings that are at least 17,000 years old. Graphic designers should have the ability to attract their users through images, typography, colors, and textures. However, the designers working in user experience have an extra mile to go. They have to make a human-centered approach with their usage of fonts, pictures, and typography. It means that UX designers need to create a design that users can empathize with to maximize the overall usability.

Graphic Design is an Emotional Ride

A graphic designer feels what he designs. Be it a book cover, a packing unit, or the interior of the office. With the availability of much interactive software in this digital era, graphic design still relies on age-old traditional principles. These principles help the designer strike the right chord to woo the user and make a successful product. While creating something aesthetically pleasing, a graphic designer has to keep certain principles in mind and have a balance between them. Some of these are:

  • Balance and symmetry
  • Repetition
  • Flow 
  • Pattern
  • The golden ratio
  • The rule of thirds
  • Typography
  • Audience culture

Let’s talk about different types of graphic design areas you can work in:

Visual Identity Graphic Design

To build a relationship between the audience and the company, a brand plays an essential role. A brand identity is how well an organization can communicate its tone, personality, essence, and even the experience and memories it made. Visual identity is the face of the company, and it is communicated by the amalgamation of shapes and icons, which can easily represent the company brand. You might be wondering how can you achieve mastery in visual graphic design. You might even wonder which graphic design software is free. To solve that problem, I will list down some software that you can use for practice and ultimately master the field.

1. Canva

Graphic design software like Canva is the first choice for many budding designers. It is free too that is available online, and it is free. You will get every feature in a free version. Once you have mastered the software, you can buy the premium subscription and let your creativity flow.

2. Adobe Illustrator

It is one of the most used software in the field of graphic designing. This software will take your creativity to the next level if you learn it with your whole heart. This software is added in adobe creative cloud. Unfortunately, Illustrator is not free software and will cost you a bit too much to get access.

3. Adobe Photoshop

It is a go-to tool for almost every content creator that has creativity in them. Photoshop is a god-level tool that one can learn with fun and experimentation. Although this software is very tricky to use, once you learn it, you will gain access to limitless designing opportunities. Who knows who might work for MARVEL or DC someday.

Advertisement and Marketing Design

It is the most accessible field in graphic design. Whenever graphic design comes to mind, people tend to think about the marketing and advertisement industry. A successful marketing campaign is very much essential for the company to attract an audience. Great marketing campaigns bring the potential customers according to their needs, wants, awareness, and satisfaction from the product. The designs made for advertisement have a direct impact. The design can be shared, and if it is well-made, it will bring a lot of business for the company.

Example of marketing & Advertisement designs.

  • Flyers and postcards
  • Ads in magazines and newspapers
  • Billboards, banners, and posters
  • Infographics
  • Brochures
  • Vehicle wraps
  • Email marketing templates
  • Trade show display and signage
  • PPT Presentations
  • Menu prints
  • Social media ads, graphics
  • Retargeting ads
  • Blogs and website images

There are various things to consider before venturing into marketing designing. The designers need to have skills needed for problem-solving, communication, and time management. They need to be proficient in graphic design apps.

UI Design

This field is very popular among designers. UI or User interface means to record the data of the user when he interacts with a device or an app made by a UI designer. UI designers are responsible for the interactions that a user has with the hardware and apps they use. Designers keep a keen eye on how he interacts with buttons on the screen. All this makes an app appealing and can boost company growth.

Examples of UI designs

  • Web page design
  • Theme design
  • App design
  • Gaming interfaces

Publication Graphic Design

These publications are used to reach the audience when publicly distributed. Books, catalogs, magazines are a form of printed publications, but digital publications are getting popular these days. This graphic design must captivate the user in a way that more and more people buy that product. Harry Potter books have amazing publication designs that you can easily recognize amongst 100s of books.

Packaging Graphic Design

When you see a product, you look at how well the packaging is. The designs on the packages fall under this category. Big brands hire designers to design the packages for their products to make them appealing and premium. A packaging design is often considered a jack of all trades due to its ability to hover over any designing field.

Motion Graphics Design

These designers are most prominent in the film and television industries. Due to digitalization, these designers are available on all digital platforms.

Examples of motion designs are:

  • Title sequence
  • End credits
  • Animated logos
  • Ads
  • Trailers
  • Presentations 
  • Tutorials
  • Banners
  • Apps
  • Websites
  • Video games

Environmental Graphic Design

Graphic designing in the environment? Yes, it is a branch of graphic design. These designs connect people with the places they have visited. It makes memories that stay with people. These designs help people to navigate the place easily and simple instructions that look appealing.

Examples of environmental graphic design

  • Signage 
  • Murals
  • Office branding
  • Retail stores and their interiors
  • Stadium branding
  • Exhibitions

These skills will help you get through any graphic design company as a fresher. This field is ever-growing, and if you want to start your designing career, start now and climb up the ladder.

Final Words

What exactly is graphic design? As you have just explored, there is not a one-size-fits-all definition or explanation. There are infinite ways of using graphic design for solving business problems or evoking inspiration. You get to decide what graphic design means to you and how you want to use it! Make sure you translate creativity into it!

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