Budget Friendly Marketing Strategies

31 Jul 2021
7 min read

Post Highlight

It takes a lot to venture towards something new. That leap of faith changes lives, for good or for bad. Start-ups are dreams that are molded into beautiful realities. One may struggle to achieve it but a positive mindset can overcome almost all the obstacles and take you towards success.#ThinkWithNiche


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A startup company goes through a lot of phases to achieve its goal. Paying employees, the cost for the operations, raw materials, and other miscellaneous expenses are a part of the struggle when it comes to starting a new project. When it comes to promotional activities, many entrepreneurs shower their investments on an advertisement or for marketing of their products or service. While doing this, somewhere they miss out on checking the growth that their business has achieved with time.

Sound marketing doesn’t cost much but one needs to handle it efficiently. When it comes to the high budget related to marketing, it provides consistency and outcomes that are visible. But there are many ways that we overlook when it comes to low-budget strategies. Here are a few of those low-budget ways.

Press Release And Electronic Media

Humans are the advanced species of this planet and they hold the power when it comes to reading. Therefore, reading news or magazines is something that they are inclined towards no matter how much the digital world grabs their attention. If you have news that is worth reporting, it is likely to get reported. With the help of press releases, you gain the authority to brand your business through publishing. If you intend to do all the hard work, the best idea is to search the journalists and mail them about your ideas and thoughts.

Marketing Through Content

Content marketing is one of the best yet cost-effective ways of reaching the target audience. It does not require major financial terms. Managing the on-site blogs weekly or daily is the creme way to reach the audience effortlessly without much haste. Videos, memes, podcasts, and many other means are available that inform people about your brand and what you desire to offer. It heightens the reputation of the brand along with increasing traffic. Isn’t it helpful yet smart?


We must market our product or service in such a way that it doesn’t look like marketing. It should be on cordial terms. When you reach the hearts of clients and audience and they refer you to their close ones, marketing reaches a whole new level. Personal recommendations have always topped the chart when it came to trusting a brand. A proper referral program is cost-friendly. With the process of discounts, giveaways, and subscriptions, you might get the potential to gain customers. Exciting offers and rewards with cash also grab attention thus urging the customer to refer it to others.

Social Media Marketing

Today, social media is not a platform for entertainment only. It holds a vast threshold when it comes to marketing, advertising or even starting a new company. It is always available and easy to use. After creating a whole new profile, you can reach your customers through the content and information that you provide. Platforms like Facebook, Instagram, Linked In, and Twitter are a few effective platforms that are affluent in reach the target audience of your choice. Staying in touch and making your customers understand the properties of your product help in the growth of viewers, audience, and even customers. It increases mass traffic on your page or website.

Personal Route Of Branding

This type of branding is handled by the individuals and it works more or less like branding related to the corporate sectors. When you introduce your product or brand with the help of social media, articles, or blogs, it reaches the right customers who are interested in knowing about the products. It not only helps in achieving new followers but also builds interest and traffic within a period.

Such type of branding ensures trust and faith in people which is not gained through corporate branding. So when you gain your audience, the content becomes more flexible according to your audience and it is easy to have an interaction with your audience. All of these are done without spending a single penny.

Email Marketing

Not to forget, email marketing has been a powerful method to keep the customers stay informed and updated about the brand from time to time. After the subscriptions are done, emails should be regularly sent to the customers to keep them informed about the new launch or the modification of the product. It also helps in forming a deep relationship between the brand and customers by constantly staying in touch.

Ads Through PPC

This might turn out to be a little expensive compared to the other forms of marketing mentioned above but if you have a determination to increase traffic, this is one of the most fruitful ways to achieve that. Proper keywords and different social platforms are the stairs that help in gaining an audience through PPC advertisement.

It is not about the budget but the best way to grow is to work smartly. If you have been struggling with how to make your business thrive success at its best, the above-mentioned methods are the best ways to lean towards success without much loss yet lots of gains. Brand recognition plays a big role through marketing thus forming the business of your dream if worked with dedication and consistency.

TWN Ideas