How Artificial Intelligence Is Impacting Today’s Businesses

06 Apr 2022
7 min read

Post Highlight

The application of Artificial Intelligence in business is something that will trend in the future, seeing at the pace it is growing at present. Every big and small business is on the verge of incorporating AI into its business model. Many companies are already acing in the sector as well. For instance, Google uses AI for the betterment of its applications that run on every computer. Meta uses AI for its Metaverse, which will be a big thing in a couple of years. #TWN


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Artificial Intelligence is a term that everyone knows now. People may not know what IQ stands for, but they sure know what AI is, thanks to social media and writers like us. AI today is used in almost every field like science, apps, new technologies, etc. But do you know that we have started using Artificial Intelligence in business? Yes, we are deploying AI to take care of our businesses every day, and it is doing a phenomenal job, I must say. In this article, we will discuss the effect of AI on business and how is it different from business intelligence. If you own a business or are a budding entrepreneur, read this article and apply AI to your venture and change the way business works. Let’s get it started with the discussion about Artificial Intelligence in Business.

Artificial Intelligence has a variety of uses in businesses, like aggregating business data and streamlining the job processes. Though we know how we apply AI to our businesses in the beginning stage, scientists are unsure about the future of business if AI is involved, specifically as it relates to blue-collar jobs. Today we are overladen with 2D technology, but we are seeing our progress in the world of 3D (metaverse). Artificial intelligence is now expected to help us get out of the 2D tech world and submerge us in the 3D world that will surround every individual with the physical environment.

What Is This Artificial Intelligence We Talk So Much About?

As I said above, most people know what AI is still, but we will elaborate on it a little bit for our audiences. In the name of AI, people only know about Alexa and Siri. The term "artificial intelligence" refers to any type of computer software that performs human-like activities such as learning, planning, and problem-solving. Calling certain applications "artificial intelligence" is similar to calling a car a "vehicle" – it's technically correct, but it doesn't cover any of the details. We must delve deeper to determine which type of AI is prevalent in business.

Machine Learning (Most Explored AI field)

Machine learning is one of the most common types of artificial intelligence (AI) being developed for business purposes today. Machine learning is primarily used to quickly process large amounts of data. Algorithms that appear to "learn" over time are the best examples of this type of AI.

More data should improve the modeling of a machine-learning algorithm. Machine learning is useful for putting massive amounts of data – increasingly captured by connected devices and the Internet of Things – into a context that humans can understand.

Machine learning can analyze data as it comes in, identifying patterns and anomalies in real-time. A machine-learning algorithm can easily detect if any machine is not working at full capacity and can deploy a maintenance team to correct it.

However, machine learning is a broad category. Deep learning has emerged as a result of the development of artificial neural networks – an interconnected web of artificial intelligence "nodes."

Deep Learning

Deep learning is a more specialized version of machine learning that uses neural networks to perform nonlinear reasoning. Deep learning is required for more advanced functions, such as fraud detection. It can accomplish this by analyzing a wide range of factors at the same time.

Deep learning holds a lot of potential in the business world and will most likely be used more frequently. Deep learning models continue to improve their performance as more data is received, whereas older machine-learning algorithms tend to plateau in their capability after a certain amount of data has been captured. Deep learning models become far more scalable and detailed as a result; one could even argue that deep learning models become more independent.

Artificial Intelligence and Business in Today’s World

AI is not being viewed as a replacement for human intelligence and ingenuity. Artificial intelligence is a supplementary tool as of now. Although AI is currently incapable of performing commonsense tasks in the real world, it is capable of processing and analyzing massive amounts of data much faster than the human brain. The artificial intelligence software can then present the human user with synthesized courses of action. As a result, we can use AI to help the game determine the possible outcomes of each action and streamline the decision-making process.

According to the CEO of SparkCognition, Amir Hussain, “Artificial intelligence is kind of the second coming of software." Such software will make its own decisions and act in certain situations that programmers might not see coming.

Artificial Intelligence VS Business Intelligence

Business intelligence is a technology that gathers, stores, accesses, and analyses data to assist business users in making better decisions. Artificial intelligence, on the other hand, is a method of creating a computer, a computer-controlled robot, or software that thinks intelligently like humans. Artificial intelligence is based on the study of how humans think, learn, decide, and work to solve a problem and then using the results of this study to develop intelligent software and systems. Let’s talk about some differences between these two types of intelligence.


AI – Artificial Intelligence is started with the sole intention of creating intelligence that is similar to human intelligence.

BI – Business Intelligence helps a business by analysis of business performance through data-driven insights.


AI – The main aim of AI is to create expert systems and apply human intelligence to machines.

BI – It provides the information that can be used to make effective business decisions at every level of the business.

Contributing Areas

AI – AI is the combination of technology and science that is based on computer science, biology, maths, and psychology.

BI – Business intelligence combines Business analysis tools (OLAP, Adhoc analytics)


AI – AI is used in almost every field like natural language, gaming, expert systems, vision systems, speech recognition, and intelligent robots.

BI – Used in Spreadsheets, reporting software, querying, and business monitoring activities.

Research Area

AI – Used in Neural Networks, Natural language processing, Fuzzy logic, Robotics.

BI – Used in Data Mining in process analytics, OLAP, Bigdata, Social networks.


AI – Faces three issues. They are- a threat to human dignity, privacy, and safety.

BI – Faces two issues. They are – Organization & people and Technology and data.

Artificial Intelligence in Business – Examples

The current era is full of data, and it has stimulated the rise of many Artificial Intelligence in business applications such as data analytics, automation, and personalized business offerings. Let’s talk about some examples of Artificial Intelligence in business

  1. AI in Customer Service
  2. Business Intelligence
  3. Targeted and Personalized Marketing
  4. Product Recommendation
  5. Natural language Processing

The application of AI in business is something that will trend in the future, seeing at the pace it is growing at present. Every big and small business is on the verge of incorporating AI into its business model. Many companies are already acing in the sector as well. For instance, Google uses AI for the betterment of its applications that run on every computer. Meta uses AI for its Metaverse, which will be a big thing in a couple of years.

Artificial Intelligence has tremendous scope in the business field. The one to harness the full potential of this field will become the jack of all trades in the business world.

If you liked reading this article and it piqued your interest in artificial intelligence, we have another AI-related article for you.

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