8 Ways Businesses Can Leverage Data

21 Jun 2023
5 min read

Post Highlight

In today's digital era, data has emerged as the lifeblood of businesses, holding immense potential to drive growth and success. The ability to effectively leverage data has become a key differentiator in the competitive landscape, allowing companies to make informed decisions, improve operational efficiency, and enhance profitability.

As data becomes increasingly ubiquitous, businesses must adopt a strategic approach to navigate the vast digital sea of information. This is where business analytics comes into play, offering techniques to gather, process, and analyze data for actionable insights.

By uncovering patterns, correlations, and hidden trends, businesses gain a solid foundation for strategic decision-making.

Data has emerged as the new currency in the intricate ecosystem of contemporary business. The commercial landscape is richly interwoven with countless data threads, each encapsulating invaluable insights.

Data can significantly enhance decision-making processes, boost efficiency, and bolster profitability when effectively utilized. However, making sense of this vast digital sea requires a structured approach and specific tools. This is precisely where business analytics enters the equation.

This article explores the transformative power of data and highlights eight actionable ways that businesses can harness its potential.


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Data has become the currency of contemporary business. Every aspect of commerce today relies heavily on data for decision-making processes, efficiency gains, and profits; its proper application can greatly enhance decision-making processes and boost efficiency and profitability when effectively utilized.

Yet deciphering this vast digital sea requires an organized approach using specific tools; that is where business analytics enters the picture.

Unveiling the Power of Data: A Strategic Asset for Business

Data is becoming an indispensable asset for modern businesses in our digital era, providing valuable insights, informing decision-making, and shaping strategic direction. However, business analytics must be utilized properly to leverage its potential fully.

This form of data management solution uses statistical and operational analysis techniques to analyze all the raw information a business produces, uncovering patterns, correlations, and hidden trends that provide a solid basis for decision-making.

Business analytics' power lies in its ability to uncover inefficiencies within internal processes, understand customer behavior and predict market trends, gain a competitive edge, optimize operations, and tailor offerings more closely align with customer preferences.

Businesses can leverage business analytics' immense potential to gain a competitive edge, optimize operations and deliver products and services tailored more closely to customer demands.

But what are business analytics? Business analytics involves gathering, sorting, processing, and studying business data to gain actionable insights that drive strategic business planning and expansion strategies.

With an increasingly data-rich world becoming ever more sophisticated and complex, analytics play an increasingly significant role in helping companies adapt and thrive amid evolving challenges and opportunities. With that said, here are 8 ways businesses can leverage data.

8 Ways Businesses Can Leverage Data

1Merge Machine Learning with Big Data

Combining machine learning and big data is an effective way to leverage business analytics. Machine learning's rapid data processing and analysis abilities enable it to detect intricate patterns or relationships that would otherwise go undetected.

In contrast, when combined with big data (large sets of information that traditional data processing applications cannot handle), it allows businesses to get enhanced insights.

2. Create New Business Tools Through Data

The valuable data that companies accumulate through internal metrics often remains unexplored. However, probing this data can unveil opportunities for process improvements, informing the creation of innovative tools designed to boost operational efficiency.

These data-driven tools have the potential to not only streamline in-house processes but also provide added value to customers. By offering customers these tools, businesses can generate additional revenue, enhancing their bottom line and increasing customer satisfaction.

3. Leverage Big Data As a Guideline

Big data can function as a reliable guiding light for businesses. By comparing their performance to industry-wide data, businesses can spot gaps in their operations and untapped opportunities in their market.

Recognizing where they stand in the industry can help businesses determine if they're anomalies. This powerful knowledge signifies unique attributes that can be exploited for competitive advantage. With big data as a guideline, businesses can define their unique selling propositions and differentiate themselves in the marketplace.

4. Assess Market Trends

Data is indispensable in industries like oil and gas, which experience significant market volatility. Analyzing market trends allows businesses to anticipate market shifts and adjust their strategies accordingly.

By keeping their finger on the pulse of market trends through data analysis, businesses can maintain a proactive stance, adapting to changes in the market landscape before their competitors. Staying one step ahead can significantly improve a business's market positioning and profitability.

Also Read: How Business Analytics can Help Your Business Grow

5. Counter Misinformation with Data and AI

Misinformation is a formidable adversary in today's digital era. Fortunately, data and artificial intelligence (AI) can provide invaluable assistance in this battle. Machine learning, in particular, can discern between accurate and false information.

Businesses can mitigate the risk of misinformation by anchoring their decision-making process in verifiable data. This practice ensures that the business stays on its strategic course, navigating confidently through the complex business landscape without being derailed by inaccurate information.

6. Identify Common Customer Queries to Improve Service

Customer service is a critical aspect of any business that can be dramatically improved with data. CRM and social media management platforms often contain a wealth of data. Businesses can quickly identify common queries or concerns by applying data analysis to this information.

Addressing these frequent concerns promptly can considerably enhance the customer experience. This fosters loyalty and improves the business's image, leading to more referrals and positive word-of-mouth advertising.

7. Focus on Quality over Quantity: A Data-Driven Approach

Businesses should prioritize collecting high-quality data —consisting of accurate, relevant, and timely information—to guarantee that the insights derived are valid.

An approach that prioritizes quality over quantity regarding data can produce more precise and advantageous outcomes. High-quality information can offer deeper insight, aiding strategic decision-making processes and any business's growth trajectory.

8. Understand Customer Behavior

Data has a transformative role beyond refining internal business operations—it's a potent tool for comprehending customer behavior. Businesses can use big data tools to examine customer interactions and behaviors to pinpoint customers' needs, desires, and expectations from their products or services.

This in-depth understanding permits businesses to fine-tune their marketing strategies and offerings, making them more appealing and valuable to customers. Moreover, data can reveal which products receive a warmer reception from customers, enabling businesses to concentrate their efforts on profitable segments.

Consequently, understanding customer behavior through data opens the door to improved customer relationships, optimized resource allocation, and increased revenue.


Data in business is vast and multidimensional, permeating every facet of operations and customer interactions. Businesses should adopt intelligent strategies for using it wisely and systematically to realize its full potential and leverage it for growth and success in our increasingly data-driven economy.

These strategies include understanding customer behavior, creating tools to leverage it intelligently, combatting misinformation with it, and prioritizing quality over quantity. Adopting such practices sets businesses up for growth and success within an economy increasingly dependent on data.

TWN In-Focus