Youtube To Acquire Video-Based Social Commerce Startup Simsim

31 Jul 2021
4 min read

News Synopsis

This step from YouTube will help discover and buy products from Indian retailers. Online videos are a primary source of entertainment that also connects people. It will be an opportunity for the new generation. It would result in a much better ecosystem to build Sims in terms of technology, reach, network and culture. Being a part of YouTube is a great opportunity for any creator. YouTube stated that it plans to expand this plan later this year. It is even beta testing a new integrated shopping experience in the US that allows viewers to discover and buy products they see in the videos. This is how an expansion looks like. This will not only result in more public engagement but also further YouTube's position as the most admired tech platform. 


TWN Ideas