Thrasio to Spend Nearly $500 Million to acquire Indian Brands

Thrasio Holding Inc has announced its plans to invest nearly $500 million in the acquisition of the leading digital-first brands in India. It has already acquired Lifelong Online, a domestic online consumer brand for an undisclosed amount.

The CEO of Thrasio, Carlos Cashman has said that they are excited to work with Lifelong Online. He also said that the company is planning to manufacture some of the products in India under the ‘Make in India’ campaign. Thrasio has acquired over 200 brands and has raised $3.4 billion in funding till now.

After the acquisition Lifelong Online will be termed as “Lifelong, a Thrasio company.” According to the recent Marketplace Pulse list, Thrasio will soon be in the top five sellers on Amazon’s marketplace. 

Thrasio was founded in 2018 by Joshua Silberstein and Carlos Cashman which currently has a portfolio of thousands of products.