Hero Electronix's Qubo Enters Auto Tech

Hero Electronix's consumer technology brand Qubo announced on Friday the debut of a new product, the Qubo Smart Dash Cam, into the auto-tech industry. The new Qubo Dash Cam, priced at Rs 4,290, comes with a user-friendly smartphone app for both iOS and Android platforms and is available through various online and offline outlets.

"Keeping in line with our broader vision of creating customer-centric connected devices, Qubo has come a long way in the last two years. Today, Qubo has a wide range of connected smart home products that are enriching the lives of Indian consumers. With the addition of auto tech products to our existing product portfolio, we are a step closer to our aspiration of reaching a million homes," Ujjwal Munjal, Vice Chairman, Hero Electronix, said in a statement.

The company said that the dashcam is equipped with 1080p@30FPS HD video quality for recording and live view. It detects a sudden shaking or collision with its built-in 6-axis G-sensor and saves the footage to an 'Event File,' which users can retrieve on their phone via the Qubo App. According to the company, its AI-based alerts ensure that nothing crucial is missed.