AR-VR Headset Market in Asia-Pacific is Expected to Grow by 51%

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AR-VR Headset Market in Asia-Pacific is Expected to Grow by 51%
27 Apr 2022
min read

News Synopsis

Amid a strong enthusiasm for the Metaverse, the Augmented Reality/Virtual Reality (AR/VR) headset market in the Asia-Pacific region is expected to grow at a compounded growth rate of 51% over the next five years, according to a new report. According to the IDC, in 2021, the Asia-Pacific AR/VR market for headsets grew by 60% with shipments reaching 2.19 million units.  

Yexi Liao, market analyst for AR/VR and gaming research said, “With vendors pushing consumer-specific models and more quality content such as AAA games or assistant applications, consumer shipments should continue to grow in the long term.”

She further said that demand for education and training cases will continue to lead the way in the commercial sector, but more segments will start to explore AR/VR headsets as an option to help increase work efficiency.

AR/VR shipments are expected to continue to grow at a healthy rate as content becomes richer and more AR/VR headset options are available on the market under the influence of new vendors/developers.

Chinese brands have contributed more than 60% of AR/VR headsets in the Asia-Pacific region in 2021. Meta has recorded the largest growth among the top 5 vendors at 276.2%. This was mainly due to high demand in mature markets such as Australia, Japan, South Korea, and Taiwan throughout 2021.

TWN In-Focus